Babies Of Homelessness: A Tale of Two Mothers

In partnership with Babies of Homelessness, we sought to highlight the universality of motherhood, while visually conveying the acute differences in experiences that unfortunately exist based on factors like background and economic circumstances.
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Client

Babies Of Homelessness

Date

October 5, 2023

Our Role

Production Lead

Process

Babies of Homelessness connected us with Amy and Joy - two mothers who generously welcomed us into their homes and into their lives. Our role was not to explain their circumstances but to hold space for them to speak in their own voice, on their own terms.

Our goal was to explore the shared tenderness of parenting while acknowledging the realities that make each mother’s experience different. Through parallel storytelling, we highlighted the contrast in access, support, and stability that shapes so many families' lives.

This campaign video was created to support Babies of Homelessness’s fundraising and awareness efforts. It has been shown at fundraising events and shared across digital platforms, offering audiences a more nuanced and human look at homelessness through the eyes of mothers.

More than anything, though, this video aimed to create empathy and help shift perception of a nuanced experience of homelessness.

Results

Services

Content Development & Strategy

Partnered with Babies of Homelessness to shape a narrative approach rooted in empathy, dignity, and the lived experience of each mother

Production

Filmed in the homes of Amy, Joy, and Ella, using natural light and minimal equipment to create space for emotional presence and comfort

Post-Production

Edited two short films with attention to tone, pacing, and emotional impact, delivering story-driven content for fundraising and digital distribution