
Our approach to Power Builders was rooted in listening first.
Before filming, we worked closely with Inatai’s team and each featured leader to understand their story, their work, and the community context around them. From there, we shaped each profile around the person at the center — their voice, their rhythm, and the deeper purpose behind what they do.
On production days, we captured interviews, vérité moments, community spaces, and visual details that helped each story feel specific and grounded. The goal was never to make every piece feel the same. It was to create a connected series where each film had its own life, while still belonging to the larger Power Builders story.
The final series gave Inatai a powerful body of storytelling assets that could live across their website, social platforms, presentations, and public communications.
More than a collection of profiles, Power Builders became a visual archive of the people and organizations shaping change across Washington. The films helped make Inatai’s power-building work feel human, specific, and deeply connected to the communities leading it.
The series went on to receive a regional Emmy nomination, reflecting the care, craft, and trust behind the work. Together, the films show that power is not only built in institutions or campaigns. It is built through relationships, culture, care, and the people committed to moving their communities forward.
Worked with Inatai to shape the creative approach, identify story priorities, and build a consistent framework for the series while allowing each profile to feel distinct.
Filmed interviews, b-roll, community spaces, and vérité moments across multiple locations, with a documentary approach centered on presence, trust, and care.
Edited the series into a flexible set of documentary profiles, social assets, and supporting videos that could be used across Inatai’s digital and communications channels.