This project started with a shared goal. The state had passed a major piece of legislation that would make early learning more affordable and accessible for families across Washington. Now they needed to make sure people could actually understand what it meant for them.

We worked with TDW+Co to create two explainer videos, one in English and one in Spanish, that would guide parents through the process of learning about the benefit and signing up. The main character, Sofía, was designed to feel familiar, friendly, and culturally relevant. Her voice, along with a narrator, helped walk families through who qualifies for the benefit and how to get started.

The second half of each video shifted to live action, with real interviews from parents and providers across the state. This was an important part of the approach. It allowed us to ground the animation in real experience, and helped show that this benefit is not just available, but already working in people’s lives.

To ensure both versions felt accurate and accessible, we brought in bilingual voice talent and asked for their input throughout. We worked closely with them on script review, voice direction, and caption translation, making sure the Spanish felt right for the communities it was meant to serve.