Shaping the Future: Eastern Washington
Process
From the beginning, our role in this project was not just to document an event but to help tell a broader story—one about community power, place, and people leading systems change.
We worked closely with Inatai’s communications team to develop a shared vision. We held pre-interviews with selected community leaders, built story arcs grounded in lived experience, and collaborated on key themes of the event.
For this piece, we centered place-based storytelling. Our focus was on highlighting the people, organizations, and landscapes that define Eastern Washington. We filmed on location with two grantee organizations and captured local footage in Spokane and across the Palouse. We designed the story to emphasize shared purpose across difference, showing that while each region has its own needs, there is a deep and collective vision moving across the state.
Our deliverables included documentary-style recap videos in English and Spanish, short-form reels for social media, and a set of vignette-style interviews, featuring five short talking-head pieces that lifted up local organizers and their reflections on the experience.
The videos are now used by Inatai to share stories from the field, highlight grantee voices, and show how regional gatherings build real momentum for systems change. More than just recaps, the videos offer a deeper look at what it means to lead with care, show up with purpose, and build power alongside others.
They also serve as a reminder that while Washington is often viewed through the lens of one region, the story of equity is happening everywhere. Inatai’s gatherings show that our people are everywhere, and that the future is being shaped by them quietly, urgently, and together.
Results
Services
Content Development & Strategy
Collaborated with Inatai’s team to shape messaging, interview questions, and creative direction for the gathering
Production
Filmed events in Pullman, Spokane, and around Eastern Washington; conducted interviews with community leaders, captured b-roll of sessions, interactions, and local landscapes
Post-Production
Edited full-length recaps, short-form reels, and Spanish versions; created five vignette-style interviews for deeper storytelling in Eastern Washington
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